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Writer's pictureAllison Preisinger

5 Steps Prior to Launching a Podcast

Updated: Sep 15

I know, you're excited to get your idea out into the world. That's awesome! Here are some things to keep in mind before you click that Launch button.


  1. Podcast Mission

  2. Choose a Format

  3. Brainstorm & Choose a Title

  4. Research

  5. Prepare



**Ready to Launch Your Podcast? Here’s What You Need to Know Before Hitting That Button**


You’ve got a brilliant podcast idea bubbling inside you, and you’re itching to share it with the world. That’s fantastic! However, before you hit that Launch button and send your podcast into the ether, it’s crucial to take a few key steps to ensure your podcast stands out and resonates with your audience. Here’s a guide to help you set a strong foundation for your podcasting journey.


**1. Define Your Podcast Mission**


Before we get into the technical aspects of podcasting, let's take a moment to clearly define your podcast’s mission. What is the core purpose of your show? Are you aiming to educate, entertain, inspire, or a combination of these? Your podcast mission should outline what you want to achieve and who your target audience is. This mission statement will guide your content creation, shape your episodes, and help you stay focused on your goals. A well-defined mission also helps attract listeners who share your interests and values. It doesn't need to be extremely detailed. Think of your mission as a touch point to return to periodically to refresh, revise, or review.


**2. Choose a Format**


Establishing the format of your podcast will help you move forward with consistency and efficiency. There are several formats to consider:


- Interview-Based: Feature conversations with guests who offer insights or expertise related to your podcast theme.

- Solo Commentary: Share your thoughts, stories, or advice directly with your audience.

- Panel Discussion: Host a group of regular or rotating panelists to discuss topics from multiple perspectives.

- Narrative or Storytelling: Craft episodes around a central story or theme, often involving detailed research and scripted content.


These are just a few ideas. Maybe you do a combination. Maybe you rotate formats. Think about which format aligns best with your mission and personal style. Consider your strengths and the type of content you’re most passionate about creating.


**3. Brainstorm & Choose a Title**


Your podcast title is the first impression potential listeners will have, so make it count! Brainstorm a list of potential titles that reflect the essence of your podcast and resonate with your target audience. Consider the following tips for choosing a great title:


- Clarity: Ensure the title clearly conveys the focus of your podcast.

- Memorability: Opt for a title that’s catchy and easy to remember.

- Uniqueness: Research existing podcasts to avoid names that are too similar to others.

- SEO-Friendly: Incorporate relevant keywords to improve discoverability in search engines and podcast directories.


A compelling title not only grabs attention but also sets the tone for what listeners can expect from your show.


**4. Conduct Thorough Research**


In preparation of launch, you'll need to research a few things. Recording equipment, distribution platforms, editing software, and marketing tools. Here's where things can get a little overwhelming (if they weren't already!). Reach out for help and ask questions!


**5. Prepare Your First Few Episodes**


Gather equipment, get some interviews on the calendar, set up accounts, schedule times to record on your calendar, and get in front of the mic. Many little steps will get you there!


Having your initial episodes prepared ensures that you can maintain a consistent release schedule and present a polished product to your audience.


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Launching a podcast is an exciting journey, and taking these preparatory steps can set you up for success. By clearly defining your mission, choosing the right format, selecting a memorable title, conducting thorough research, and preparing your content, you’ll be ready to make a strong impression and build a loyal audience. So take a deep breath and get ready to share your voice with the world!


Happy podcasting!


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